Fashion & apparel

Seasonal runs, licensed production and grey-market diversion all blur the line between genuine and not. A signed record at manufacture makes the line sharp again, and secures high-value pieces against the fakes that follow any successful drop.

The record does not have to stop at proof. A garment that can identify itself can also open a door for the person wearing it: styling notes, outfit completion, care and repair, early access to the next release.

That turns the tag from a defensive measure into a channel. The customer taps to check the piece is real and gets a reason to keep tapping, and the brand gets a direct relationship with an item it sold months or seasons ago.