Rethentic, Inc. (“Rethentic,” “we,” “us,” or “our”) operates the website at https://rethentic.co (the “Website”) and the Rethentic mobile application (the “App”). Together we call them the “Services.”
This Privacy Policy explains what we collect, why we collect it, who we share it with, and the choices you have. It covers the Website and the App. Where something applies to only one of them, we say which.
By using the Services, you agree to the practices described here.
The Website has a single form, used to request a demo or to contact us. It asks for your name, your company, your email address, your industry, and whatever you choose to write in the message field.
Submissions are processed and delivered to us by FormSubmit.co, a third-party form service, and reach us by email. The Website has no newsletter and no account sign-up.
The Website is served by Firebase Hosting and the App’s backend runs on Google Cloud. Both record an IP address, browser, device and operating system information, and access and error logs.
The App contains no analytics software and no crash-reporting software.
We do not sell, rent or trade personal information. We do not use the contents of your demo request for any purpose beyond replying to it.
Every page of the Website loads a Google Ads conversion tag. Google uses it to measure which ads lead to a demo request, and it may set cookies or similar identifiers in your browser for that purpose and for advertising personalization.
Where consent is required, we ask before that tag loads, and the Website works normally if you decline. You can change your answer at any time using the button at the end of this section. We also respect the Global Privacy Control signal, so if your browser sends it we do not load advertising tags and we do not ask.
Firebase Hosting may set cookies that are strictly necessary to serve and secure the Website.
You can control cookies in your browser settings, and you can manage Google’s use of advertising identifiers at adssettings.google.com.
The App carries no advertising.
Location is optional. The App asks permission before using it, and you can withdraw that permission at any time in your device settings.
When you do share it, we store the coordinates your device reports, and we treat them as sensitive in two specific ways:
Transfer records keep a location for each side of the transfer, and those are shown under the same two rules.
Other users can see your username, display name, bio and profile photo, your approximate location under the rules in Section 4, and the ownership and transfer records that involve you.
If you hold an object that a brand registered with Rethentic, that brand can see the ownership record for that object.
We may disclose information where the law requires it, where it is needed to protect the rights, property or safety of Rethentic, our users or others, and to a successor if our business is sold or reorganized.
Depending on where you live, you may have the right to see the information we hold about you, correct it, delete it, receive a copy in a portable format, object to or restrict certain processing, withdraw consent, and complain to a data protection authority.
To exercise any of these, email legal@rethentic.co. We reply within the period your law sets, and within 30 days where no period is set.
You can delete your account from inside the App. That removes your profile and your sign-in credentials, and releases any objects currently registered to you.
One limit deserves to be stated plainly. Deleting your account does not erase the transfer records for objects that have passed through your hands. Those records are what let a later holder verify an object’s history, and removing them would leave a gap that is indistinguishable from concealment. We keep them on the basis of our legitimate interest in maintaining a verifiable record. If you ask us to erase your data, we will tell you exactly what we can remove, what we cannot, and why.
Our use of Google advertising tags may count as “sharing” personal information for cross-context behavioral advertising under California law. You can opt out by declining advertising cookies in our cookie settings, and we honor the Global Privacy Control signal. We do not sell personal information.
We use encrypted connections for information in transit, access controls on our systems, and cryptographic keys that stay in our backend rather than being distributed to apps or devices. Device authentication sessions expire.
No system is completely secure and we cannot promise that information will never be reached without authorization. Where a breach affects you and the law requires notice, we will notify you.
We are based in the United States and our providers process information there. If you use the Services from elsewhere, your information is transferred to and processed in the United States. Where we move personal data out of the EEA or the UK, we rely on the European Commission’s Standard Contractual Clauses together with the UK Addendum.
The Services are not intended for anyone under 18 and we do not knowingly collect personal information from children. If you believe a child has given us information, email legal@rethentic.co and we will delete it.
We may update this Privacy Policy. We will change the date at the top, and where a change materially affects your rights we will give notice on the Website or in the App before it takes effect.
If you have questions about this Privacy Policy or our data practices, contact us at: