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Know It's Real In Seconds

A secure chip is bonded into your product at manufacture, and every change of hands is authorized by the item itself. Its product passport opens on any phone with no app, and confirming the chip takes a tap in the Rethentic app. The proof never leaves the item. No blockchain, no guesswork.

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Rethentic chip
The counterfeit economy
$467B
Global counterfeit trade in 2021, or 2.3% of world imports
43%
Of GAO's test purchases from third-party online sellers came back counterfeit, 20 of 47 items
~50
Of 96 global product categories show counterfeiting
Trade value and category count: OECD and EUIPO, Mapping Global Trade in Fakes 2025. Test purchases: US GAO, GAO-18-216, a nongeneralizable sample the GAO does not present as a market-wide rate.
With Rethentic
0
Links that carry proof
0
Blockchains in the way
$0
Gas fees
01Ownership that moves with the object

Ownership travels with the object.

Most systems change ownership by editing a record in a database. With Rethentic, a transfer happens securely in the Rethentic app and moves ownership through the object itself, so the new owner inherits proof they can rely on. Reading an item's product passport still takes no app at all.

1
Hand off the object, hand off the proof

When you sell or gift the item, its verified identity and history go with it. You can't pass along a certificate or record without the object itself.

2
The new owner gets proof they can check

Anyone can open the item's product passport on any phone with no app, and whoever holds the item can confirm the chip itself in the Rethentic app. There's no paperwork or database to take on faith.

3
History stays attached for life

Every change of hands stays bound to the object, so provenance and ownership survive resale after resale.

4
No blockchain, and no record that drifts

A blockchain can prove a record changed hands. It cannot look at your watch. Someone outside the chain has to promise the record and the object are still the same thing, and that promise is where these systems break. Rethentic asks the object instead. The chip advances its own counter on every genuine transfer, so a claimed history that disagrees with the chip fails on the next tap. Verification is near instant too, with no gas or transaction fees.

Why it holds: Ownership and provenance stay bound to the object through every sale, giving you a history that can't be quietly reassigned or handed off without the item itself. And because the chip carries its own key and its own count of genuine transfers, an item keeps proving it is authentic and that its history has not been padded, with or without us.

02How it works

OUR PROTOCOL

01
Tag
A chip is bonded into the product at manufacture, invisible to the customer.
Chip bonded into a product at manufacture
02
Tap
A customer reads the full product passport on any phone with no app download, and confirms the chip with a tap in the Rethentic app.
Customer tapping a product with a smartphone
03
Verified
Instant, cryptographic proof of authenticity and full chain of custody.
Verified result on a smartphone screen
A link that claims nothing

THE LINK PROVES NOTHING

Our competitors build on NTAG chips where the URL carries the proof. Tapping hands the phone a link, so the phone learns where to ask and whoever programmed the tag chose who answers. The better ones sign every tap, which defeats a plain copy and still leaves the proof traveling in a link that anyone within range can lift, while the chip only counts taps. Nothing about who owns it is ever written to it.

A Rethentic link carries no proof at all. It opens a public product passport, the kind the EU Digital Product Passport asks for, and that page states plainly what it does and does not establish. Authenticity is a separate cryptographic exchange with the chip, and a genuine interaction changes the chip itself, so the proof lives in the object and moves with it. A copy does not survive the next genuine tap. Moving ownership takes the chip and the Rethentic app together, which is the part no parallel site can mint.

What a URL passport proves

That some server answered yes. Anyone can run a server, and a consumer cannot tell a real register from a convincing one, because both arrive as a web page after a tap.

What Rethentic proves

That this specific chip answered a challenge only it could answer, and that the custody written to the ledger is what actually happened to the object in your hand. Our own server earns no more benefit of the doubt: every entry is anchored to an interaction the chip itself advanced, so a history nobody lived cannot be made to match the object you are holding.

Rather than ask you to take our word for it, we forged a luxury passport ourselves. Fraudex is a maison we invented, with a tag anyone could write, and a page that says Verified Authentic without checking a thing.

See the forgery
Supplier risk

YOUR SUPPLIER SHOULD NOT DECIDE YOUR FUTURE

Many secure NFC authentication systems depend on a single family of chips: NXP’s NTAG 424 DNA. Their security is built around the capabilities of that particular hardware.

One decision in a roadmap meeting, made by people who may never have heard of your company, could discontinue the chip at the heart of your business. Suddenly you are facing expensive redesigns, complicated migrations, and years of unexpected engineering work.

Rethentic is different

Our technology is not tied to NXP, NTAG, or any single manufacturer. The protocol already runs across three different chip families with different command sets and file layouts, which is the same abstraction a change of manufacturer needs.

Rather than designing our system around a particular chip, we define the security requirements and let compatible hardware fulfill them. That gives us the freedom to choose the best device for each product, switch manufacturers, and adopt new technology as it arrives.

When better hardware arrives, new products can adopt it while existing products continue working. Different chips, different manufacturers, different generations, all operating within one system, with the same security rules and ownership history.

The trust lives in the method, not the part.

Devices we support include:
Secure NFC

NTAG 424 DNA, DESFire EV2 and EV3, DESFire Light, and whatever ships next.

RFID

Tags that hold a key, not just an ID. Read at range across a warehouse.

Bluetooth

Goods that pair instead of tapping, with a secure chip behind the radio.

Wi-Fi

Connected products with a secure chip on board, proving which unit they are.

Built to last: Your products can last generations. Your authentication system should, too.

SECURITY WITHOUT THE PHYSICAL ITEM ISN'T SECURE

With Rethentic, ownership cannot move without the object. QR codes and serial numbers can be photographed and reprinted. Certificates and app-based registries live beside the object, so the record survives even when the item does not. Rethentic bonds a cryptographic chip to the item itself and makes every transfer an exchange that chip has to complete: remove it and the proof breaks, copy the data and the next genuine tap exposes it. The ledger entry and the object are the same record.

See why we're better
03Industries we serve

BUILT FOR EVERYTHING YOU NEED PROTECTED

luxury watch01Luxury watches & jewelry
handbag02Handbags & leather goods
sneaker03Sneakers & streetwear
apparel04Fashion & apparel
wine or spirits05Wine & spirits
art or collectible06Art & collectibles
memorabilia07Memorabilia
regulated-goods08DPP-regulated goods
Who we are

Experience from RFID engineering to venture strategies for billion-dollar companies.

Meet the team
04Contact us

Give your products a voice.

Whether you're protecting your brand, building consumer trust, or getting ahead of the next wave of regulation, Rethentic is ready.

Book a demo

Tell us a little about what you make. We'll show you exactly how Rethentic proves it's real.

partnerships@rethentic.co

We'll only use your details to arrange the demo.